Tuesday, July 18, 2006

Even The Devil Is Like "WTF?!" With This One

Saw this on IMDb. Wow...

No Cracks: CBS Enlists Eggs In Promo Campaign

Hoping to score a little eggstra publicity, CBS has signed a deal with Deerfield, IL-based EggFusion that will put the CBS eye logo and a blurb for its new shows on the shells of eggs sold in grocery stores. EggFusion uses lasers to print sell-by dates and other "On-Egg Messaging" on the eggs. Those for CBS will carry such ads as "CSI: Crack the Case on CBS" and "The Class, New Grade-A CBS Comedy." They are expected to begin showing up in time for the September launch of the new season.

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