Hey Coldplay...Owned!

from IMDb

Live 8 Is Dead Bait for ABC

Analysts are puzzling over the pitiful ratings for ABC's primetime special of the Live 8 concerts on Saturday, which drew an average of just 2.9 million viewers between 8:00 p.m. and 10:00 p.m., making it the least-watched original program on ABC in the time slot since the Latino Alma Awards on June 1, 2002. In an interview with the Philadelphia Inquirer, Robert Thompson, director of Syracuse University's Center for the Study of Popular Television, concluded that "there's not a broad-enough appeal" in rock concerts. "A good portion of the broadcast audience doesn't know who or what Coldplay is," he remarked. Nevertheless, he said, ABC will be able to promote the telecast as a goodwill gesture. "They'll be able to bring it up when they need to apologize for other things," he said.