Still Spells Crap

from The Hollywood Reporter

NEW YORK -- Beleaguered broadcast network Pax TV is putting a new brand -- and the letter "i" -- on its network. After a well-publicized battle with NBC and the layoffs and departure of top network execs this year, Pax TV will become known as "i" beginning Friday and will shift its focus from comedies and drama to a mix of programming. Pax TV's owner, Paxson Communications Corp. in West Palm Beach, Fla., owns 60 broadcast stations nationwide that form the basis of the family-friendly programming network. Pax TV president Dean Goodman said Tuesday that the network wants to become a TV destination for independent producers and syndicators who want a national venue.